Nooie Visual Branding
Nooie is a smart home solutions company focused on creating "Warm Tech"—technology that feels caring, human, and approachable. Their products combine elegant design with smart functionality.
I developed their visual identity from scratch, including the logo, color palette, illustrations, iconography, photo retouching, website, and packaging, aiming to give Nooie a unique and memorable personality that reflects their warm and approachable brand values.
Industry: Home Security
Category:: Business Branding
What I Did: Brand Identity, Visual System Design, and Art Direction
Nooie
The design emphasizes simplicity and warmth, with the letter 'N' cleverly transformed into a symbol of two people leaning on each other, representing connection and care. This aligns with Nooie's mission of offering intuitive, human-centered technology. The subtle house shape within the logo signifies home and protection, while the rounded, organic form mirrors the smooth design of Nooie's products.
I modified version of the Avenir LT Pro font for the Nooie wordmark, as Avenir LT Pro is the brand’s main typeface. 'Avenir' means 'future' in French, which I felt was a nice touch for a tech product company. The font is based on rounded, circular shapes, giving it both an organic and geometric style that aligns well with Nooie’s design language.
The iconography reflects Nooie's values—every element needed to be functional and friendly. I used simple line work to make the icons easy to recognize quickly. Making a complex icon simple, engaging and easy to understand, with a touch of humor
For Nooie's illustrations, I used blended, soft, and similar tones to create a sense of warmth while highlighting the product. The illustrations primarily use simple geometric shapes to depict and outline the product's usage scenarios, aligning with the 'Warm Tech' concept.
