Nooie Visual Branding
Nooie is a smart home solutions company focused on creating "Warm Tech"—technology that feels caring, human, and approachable. Their products combine elegant design with smart functionality.
I developed their visual identity from scratch, including the logo, color palette, illustrations, iconography, photo retouching, website, and packaging, aiming to give Nooie a unique and memorable personality that reflects their warm and approachable brand values.
Industry: Home Security
Category:: Business Branding
What I Did: Brand Identity, Visual System Design, and Art Direction
Nooie
The logo mark turns the letter "N" into two figures leaning on each other — a nod to connection and care. The rounded form and subtle house shape tie back to Nooie's focus on home and family.
I modified version of the Avenir LT Pro font for the Nooie wordmark, as Avenir LT Pro is the brand’s main typeface. 'Avenir' means 'future' in French, which I felt was a nice touch for a tech product company. The font is based on rounded, circular shapes, giving it both an organic and geometric style that aligns well with Nooie’s design language.
The iconography reflects Nooie's values, functional and friendly. I used simple line work to keep each icon easy to recognize at a glance, while adding a touch of humor to make the set feel less generic.
For Nooie's illustrations, I used blended, soft, and similar tones to create a sense of warmth while highlighting the product. The illustrations primarily use simple geometric shapes to depict and outline the product's usage scenarios, aligning with the 'Warm Tech' concept.
