About

b. 1986, HK.

Bringing years of expertise in brand and visual graphic design, I specialize in crafting unique brand identities and visual design languages for startups and various design needs. As a versatile designer, I ensure that every project’s diverse requirements are met with creativity and precision. Upholding the delivery of high-quality work that seamlessly combines creativity with commercial logic, while ensuring it remains both meaningful and aesthetically pleasing, is a core passion of mine.

Outside of work, I enjoy capturing moments through photography, experimenting in the kitchen, and bringing ideas to life through illustration.

Résumé available upon request.

Contact:
hi@luchen.co


Focuses on:

- Branding
- Visual system
- UI Design
- Iconography
- Packaging
- Illustration
- Photography art direction
- Marketing campaign graphics

Education:

California College of the Arts,
BFA Graphic Design