Hey! Háng Sì *
嘿行肆
Hey! Háng Sì (嘿行肆) is a local sports club in Chongqing, China. The name is a local idiom meaning "run free, keep going."
I designed the logo and a full set of brand elements around that energy: bold, playful, and built to move.
Type: Identity, Branding System
Sport Icon Series
The playful approach to both gestures and outfits adds character and individuality to each icon, making them easily recognizable while emphasizing the connection between movement and sport.
Event Posters
Accessories
The brand accessories are designed to enhance recognition and maintain overall consistency. The use of bright colors ensures easy identification of both the brand and participants in fast-paced, crowded sports environments, providing clear visual recognition throughout the event.
