Hey! Háng Sì *
嘿行肆
It is a local sports club in Chongqing, China. Their brand spirit is to bring the happiness and health of sports to young people, which can shape a better self by exercising to meet the challenges of tomorrow.
I designed the brand logo according to their branding spirit and derived a series of design elements simultaneously.
* Hey! Háng Sì: Local idiom means unobstructed freedom, keep running.
Type: Identity, Branding System
Sport Icon Series
The playful approach to both gestures and outfits adds character and individuality to each icon, making them easily recognizable while emphasizing the connection between movement and sport.
Event Posters
Accessories
The brand accessories are designed to enhance recognition and maintain overall consistency. The use of bright colors ensures easy identification of both the brand and participants in fast-paced, crowded sports environments, providing clear visual recognition throughout the event.
