I'm part of The San Francisco Standard's product team, where we focus on enhancing our brand's appeal. My role includes refining our website's design, creating engaging graphics for various events, and working closely with our editors to fulfill their illustration needs.
TYPE: Brand Refresh, Event Design, Visual System, Illustration
The San Francisco Standard
Newsletter Project Series
Create a social graphic to promote the upcoming new newsletter to attract more new user
On The SF Standard newsletter sub-page, the layout is designed to offer each newsletter its own complete package, characterized by a distinct and unique visual style.
Newsletter Sub “Toaster” effect on SF Standard homepage: a sleek, consistent design approach that clearly presents information, inviting users to sign up for newsletters in an engaging and accessible way.
The redesign focuses on a quick and efficient editor experience, ensuring all news is automatically updated in sync with the website's timeline. By harmonizing the graphic elements in our newsletters, we've boosted our brand's consistency and solidified our overall brand impact.
Election Social Event Promotion Graphic
SF Standard kicked off an election-focused marketing campaign, spotlighting live events and social promos. 'On the Record,' the first in this series, featured a city Senate debate. To make event promotion easier, I created simple, adaptable design templates. These posters, A4 for easy printing, were designed to be clear and cost-effective. Breaking away from the usual red and blue, I chose a fresh, lively design. I standardized the photos in black and white with bright backgrounds, solving photo quality issues and ensuring a clean, impactful look.
Editorial illustrations
Crafting editorial illustrations under tight deadlines and evolving content is a challenge, but collaborating with the team is rewarding. It gives me the freedom to experiment with various styles, fitting them to diverse news stories. Our work ranges from photo collages to unique creations, always emphasizing simplicity, boldness, and readability.
This project calls for a variety of illustration styles to represent each section, leading me to embrace a diverse and abstract approach. It's been a lot of fun, as there are no creative limits – I just ensure to maintain simplicity and readability in my designs.
The San Francisco Standard Web Rebrand
Under construction…