Visual Aesthetics & Photography
Defined and developed the visual direction and aesthetic language for Elthy™, establishing a cohesive imagery system through photography and retouching. These visuals shaped the brand’s social presence and helped it grow to 2,000+ followers within just a few months, with daily views reaching 5,000–10,000+.
Industry: Consumer Electronics / Wellness Tech
What I Did: Art Direction, Photography, Retouching, Visual Styling
Concept: A study of light, shadow, and color — blending art to create an aesthetic of mystery and quiet elegance.
Instagram - where the visuals live in their real-world context.
Lifestyle Series
Following the launch, additional imagery was developed to showcase the product in real-life contexts. These lifestyle visuals focus on functionality and everyday elegance, continuing Elthy™’s minimal yet refined visual language.
